Where was Flamin Hot filmed? See Hot Cheetos Movie Locations

Flamin Hot is a 2023 American biographical comedy film directed by Eva Longoria in her directorial debut from the screenplay of Lewis Colick and Linda Yvette Chavez.

Based on the memoir A Boy, a Burrito and a Cookie: From Janitor to Executive by Richard Montañez (inventor of Flamin Hot Cheetos) and the life stories of Richard and Judy Montañez, the movie tells the true story of Richard and his wife Judy who turned a street snack into an iconic global pop culture phenomenon.

The movie has been produced by DeVon Franklin under Searchlight Pictures and Franklin Entertainment. It was first shown at the South by Southwest on 11 March 2023 and was released on 9 June 2023 for a wider audience on Disney+ and Hulu inside the United States.

Where was Flamin Hot filmed?

Flamin Hot was filmed in Albuquerque, New Mexico for around eight weeks. The team was supported by 204 New Mexican crew members, 44 Nex Mexican cast members, with 875 NM background and extras, the New Mexico Film Office document reads.

Director Eva revealed to AbqJournal that the filming was initially planned to done in Atlanta, week before the starting of filming in New Mexico. The director shared her excitement on moving the production to Albuquerque. She said, “I was so happy to shoot in Albuquerque over Atlanta.

Jesse Garcia as Richard Montanez posing with Annie Gonzalez as Judy during the filming of Flamin Hot movie
via Hulu

Well, that doesn’t mean Atlanta is a bad filming choice. It’s a beautiful place where many blockbuster movies like Guardians of the Galaxy 3, Ant Man and the Wasp: Quantomania, Creed movies, Baby Driver, Heaux Phase, Breaking Bad, Into the Wild have been filmed.

Some of the scenes of Flamin Hot movie were also done in Plano, Texas. Even though, the place is not officially mentioned in the documents but since the headquarter of Cheetos is located there. So, the filming crew must have visited the place to make the film more authentic and lively.

Plano is a city in Collin Country and Denton Country inside Northern Texas. It is located around 498.6 miles away from the main shooting locations in Albuquerque and the team took almost 8 hours to visit the Hot Cheetos headquarters. But the tour worth it as they have created a solid mastepiece that will inspire the generations.

Check out the filming locations of Culpa Mia if you like Spanish romance.

Who’s in the cast of Flamin Hot?

Jesse Garcia is starring in the main role of Flamin’ Hot Cheetos inventor Richard Montanez with Annie Gonzalez as his wife Judy Montanez that supported him on every step. Other cast members are:

  • Vanessa Martinez as Concha Montañez
  • Hunter Jones as Lucky Montañez
  • Emilio Rivera as Vacho Montañez
  • Dennis Haysbert as Clarence C. Baker
  • Tony Shalhoub as Roger Enrico
  • Pepe Serna as Abuelito
  • Bobby Soto as Tony Romero
  • Jimmy Gonzales as Hector Morales
  • Carlos S. Sanchez as Young Richard (as Carlos Sanchez)
  • Carlos Solórzano as Young Lucky Montañez (as Carlos Solorzano)
  • Brice Gonzalez as Steven Montañez
  • Zach Rose as Wade Carson
  • Eric Marq as Nacho
  • Matt Walsh as Lonny Mason
  • Alejandro Montoya Marín as Alejandro
  • Howard Ferguson Jr. as Al Carey
  • Jacob Browne as Post Office Clerk
  • Peter Diseth as James Finley
  • Jayde Martinez as Young Judy
  • Mario Ponce as Diego
  • Lora Martinez-Cunningham as Enrico’s Secretary Patti
  • Stephen Zamora as Courthouse Judge
  • Fabian Alomar as Pablito
  • J.D. Garfield as Pastor Marco (as JD Garfield)
  • Jackamoe Buzzell as Post Office Customer
  • Stephanie Jones as Frito Lay Personnel Secretary

What is Flamin Hot about?

Flamin Hot is a biographical movie that tells the inspiring story of Richard Montanez who worked as a Frito Lay Janitor during 1966 in Southern California to bring a change in the American food industry by channeling his Mexican heritage into a powerful snack that later become a global pop culture phenomenon.


Flamin Hot starts slow, we are shown the early life of Richard as a teenager. The man was born in a labor camp in Los Angeles, grew up with hardships, and has fight for his whole life.

Being born to Mexican parents, he has a strict father who cared about discipline in life but the moment that made our heart smile was the unstinted support of his grandfather who love him so much.

However, things didn’t work out like grandpa had imagined. Richard chose a life of crime and become underground with his wife Judy but when she gets pregnant, he decides to leave the underworld and pursue an ethical career.

He gets a job at Frito Lay with the help of his childhood friend Tony Romero and learns the engineering from Clarence C Baker. There he gets an idea to save Frito Lay by targeting the Latino market.

After facing some initial setbacks (quite obvious), Richard manages to convince that time CEO Roger Enrico to promote his new flavored Cheetos. Boom, that was a success.

The movie has explained in a clear way and it tells you the complete story until Richard’s retirement after 45 years of his service.

Where is Richard Montanez now?

Richard is happily living with his wife Judy in 2023 and the couple has three sons, two of them Lucky and Steven are also shown in the movie.

Lakshya Kaushik

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